The Real Sign of the Beast – 729

We’re all conditioned – by way of Hollywood horror flicks – that the sign of  ‘The Beast’ is 666. That diabolical number, taken from the Biblical book of Revelations, denotes the Anti-Christ. In contemporary lore, a la movies and pulp fiction, 666 represents Satan in all his nefarious manifestations.

The best thing about a scary movie, is that after a nights sleeping with a night light, everything returns to normal. Rosemary’s baby and Damian float back to the recesses of our minds. No harm done.

However, there is a number that we do need to fear – 729– the digits on a product’s barcode that signify the product is from Israel.  How many times does this number insidiously make its way into our supermarkets and department stores, sitting innocently enough on a shelve until unaware shoppers pick them up and plop them into their baskets? They may read the nutrition label while just on the other side, this code- nefarious in its own right – sits in plain view.

Buying products from Israel supports the occupation of Palestine and the numerous human rights abuses inherent in the racist, apartheid system. If you want to support civil, nonviolent protest, you MUST support Palestinians’ call for boycott, divestment and sanctions.

I admit that at first I felt overwhelmed by the sheer volume of products on the boycott list. Now I know I only have to look at the barcode. It’s as easy as that. The more we refuse to purchase Israeli products, the weaker that beastly sign 729 will become. The greater the BDS movement gets around the world, the greater the chance Israel’s apartheid system will end. It’s easy in theory and will become easier in practice as BDS spreads.

Here’s what the Global BDS Movement has to say about it:

Individual consumers can show their opposition to Israel’s project by participating in a consumer boycott of Israeli goods and services. A consumer boycott works in two ways: firstly by generating bad publicity for the offender and secondly by applying economic pressure for change.

Raise awareness among consumers about the consequences of buying Israeli goods and services. Pressurise supermarkets and shops into removing goods with barcode 729 – denoting Israeli origin – from their shelves. Encourage companies who make use of Israeli technology and components to find alternatives and join the boycott. Focus the attention of the world on Israeli occupation and apartheid and expose those who bankroll the Israeli regime; and to foster an environment in which it is unacceptable to promote Israeli policies.

I urge you to go to and learn everything you can about the consumer boycott of Israeli goods. Then go to to learn about the companies and organizations that benefit from the occupation.

Forgoing some products – even if they happen to be among our favorites like Clinque cosmetics are for me – it is a very small price to pay to rid the world of the Beast.

~ Kristin Szremski 5/13/2010


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Filed under Activism, Opinion/analysis

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